There are very few viewers who move to the second or third page of the Google search results. It means that if your page comes after top 10 results then you are mostly invisible to the traffic. Below are 10 solid tips to upgrade your rankings in the Google search engine results.
1. Relevant and top quality content
Useful content is the way to attract more traffic and increase the probability of sharing the page in social media. Best contents have word counts ranging 1500 to 2500. Remember that the content will vary topic wise. Add more keywords and do not make it unnecessarily longer.
2. Speed of page loading
Google counts the speed of page loading as a parameter for website ranking process. Reduce the volume of the page as much as possible to make it lighter and easier to load.
3. Keywords
Do research properly with to come up with the best set of keywords. The keywords will make your page more visible to the search engines.
4. Plan link building and use back-links
Prepare a plan for link building and maintain the frequency. Know how many and what type of back-links are required to purchase to meet the expectation of the search engine.
5. Content updating
Old content does not get recognized by the search engines. Updating the content in a regular basis can make the page relevant and fresh. The search engine will pick up the fresh first.
6. No flash based platforms
Avoid using Flash based platforms as the page rank will decrease. Go WordPress instead to increase the ranking.
7. Page titles
The title describes the content of your page in few words. This helps the search engine to pick up the page. Keep the description minimum and use keywords properly. 50 to 60 characters is the optimum range which attract Google to pick up the site.
8. ALT tags
The alternative texts that are added with the images and videos used in the site allow Google to find your page. Proper ALT tags increase page rankings.
9. URL format
The first look Google gets is the URL. Keep it simple and easy so that the engine can find it most relevant. Help the search engine to categorize your site pages by properly structuring the URL.
10. Progress monitoring
Constantly keep track of the search statistics. There are many tools that allow a user to do so regularly. The information of visitors and medium to get into your site will help you to increase your page rank in the future.
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